The measurement of ad viewability remains a pressing topic, although publishers had raised it many times before.
No one can be that mean to those folks who decided to place ads where no one can see it. They’re using their impeccable knowledge of human behavior and producing something brilliant and catchy.
Ad fraud. We’re using words “favorite subject” so often that they’ve already lost its value. Our digital world was developing alongside with digital ads and fraud in digital ads.
We’re sure that noticed that most sites are in a constant search of an optimal interface and user experience to increase ads revenues. Content presentation, visual effects, design itself, informational structure, those things should be perfect for users or at least on its way to perfect.
Last week IAB released March Primer for Publishers with main insights how to increase viewability and what should be noted.
Digital ad buyers and sellers have undergone a sometimes painful but necessary transition toward using viewable impressions as currency.