AppNexus, Rubicon Project and PubMatic have officially presented Prebid.org as an organization with the goal to promote header bidding among ad ops and publishers.
Programmatic made all players equal, including the shady ones. The industry regulators with sufficient tech capabilities at hands are called on to find the solution for improving ad buying experience. IAB offers us its ads.txt idea to look into.
Whenever there’s a discussion of what can be improved about programmatic, the notion transparency emerges. What is it that gets hidden and where should we move to clear the things up? Let’s dive in.