Non-futuristic look for a programmatic market – what could be expected as The next effective model. Programmatic, called a few years ago as “the apex of advertising technologies”, is a rapidly growing market expanding 20% a year on average. It is expected to reach $45
The first month of the year has come to an end so it’s time to sum up all the predictions that were made and pick out a path to prosperity. Let’s figure out what ad monetization trends are the most significant this year and how
Digital advertising ecosystem is rapidly evolving in multiple vectors. It’s way too easy to overlook some major changes or get confused in the announcements. We are keeping track for you.
AppNexus, Rubicon Project and PubMatic have officially presented Prebid.org as an organization with the goal to promote header bidding among ad ops and publishers.
Programmatic made all players equal, including the shady ones. The industry regulators with sufficient tech capabilities at hands are called on to find the solution for improving ad buying experience. IAB offers us its ads.txt idea to look into.
Whenever there’s a discussion of what can be improved about programmatic, the notion transparency emerges. What is it that gets hidden and where should we move to clear the things up? Let’s dive in.