Non-futuristic look for a programmatic market – what could be expected as The next effective model. Programmatic, called a few years ago as “the apex of advertising technologies”, is a rapidly growing market expanding 20% a year on average. It is expected to reach $45
Do you like The Wall Street movie? It sure makes trading exchanges look fun, but doesn’t quite explain them. Digital ad exchange comes from the primer exchange principles. We’ll explain its basics below.
Admixer has joined the ad platforms that require ads.txt integration from their partners. We want to explain publishers why they need to cooperate and how to start.
Programmatic made all players equal, including the shady ones. The industry regulators with sufficient tech capabilities at hands are called on to find the solution for improving ad buying experience. IAB offers us its ads.txt idea to look into.
Header Bidding is the technology on the rise. Increased volume of its implementation entails loads that only major players can process.
We start series of materials about complex digital advertising terms in simple words. The first quetion-answer session is dedicated to what is SSP (Supply-side platform).