Two words, RTB and Programmatic, often appear next to each other. How are they connected? Let’s structure the info.
A number of ad exchanges announced they will open the info on the type of ad auction publishers bid in. Why is it even a problem? And what’s the difference between auction types? Let’s dive in.
Admixer has joined the ad platforms that require ads.txt integration from their partners. We want to explain publishers why they need to cooperate and how to start.
Programmatic native is your way to get the highest revenue and make your ad content appealing at the same time. It’s the combination of native format’s engaging nature and the mechanism of growing your revenue through auction bids.
Hybrid programmatic is Admixer offer to publishers who want to get the best of different monetization technologies.
The use of unpopular ad formats by websites may lead to the losses in monetization. A much better way would be to look into smart optimization techniques.
Programmatic made all players equal, including the shady ones. The industry regulators with sufficient tech capabilities at hands are called on to find the solution for improving ad buying experience. IAB offers us its ads.txt idea to look into.
Hello friends! Let us remind you of the major event coming soon. On May 17, Ad Summit Kyiv 2017 will gather online advertising experts from around the globe. Admixer is proud to announce our Head of Programmatic Yaroslav Kholod to be one of the speakers.
If you are publishers here are some benefits you can gain with the automated auction of ad impressions.
We start series of materials about complex digital advertising terms in simple words. The first quetion-answer session is dedicated to what is SSP (Supply-side platform).