Non-futuristic look for a programmatic market – what could be expected as The next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. eMarketer forecasts its growth will reach
Those, who know the theory of programmatic buying, still have the questions as to its practical value. The specialists that switch from contextual to programmatic advertising doubt its real potential. Let’s take a look at the results programmatic can bring you.
Admixer has come to Berlin to join the discussion of most pressing topics among programmatic sector actors.
Admixer team returns to Berlin to talk more on programmatic. If you didn’t get the chance to talk last time or want to follow up on certain topics, we’ll be glad to have a chat.
Two words, RTB and Programmatic, often appear next to each other. How are they connected? Let’s structure the info.
Do you like The Wall Street movie? It sure makes trading exchanges look fun, but doesn’t quite explain them. Digital ad exchange comes from the primer exchange principles. We’ll explain its basics below.
A real solid announcement from Google: advertisers now can use DoubleClick Bid Manager for TV advertising. In other news, programmatic has come to radio stations and even jukeboxes.
Facebook aims at further implementation of Header Bidding across mobile platforms. The recent announcement made by the company states they are opening Audience Network for publishers using Header Bidding.
At the end of the year, we decided, to sum up the predictions and forecasts for 2017 and to try to prepare ourselves for what is going to happen.