In the mobile-first world mobile phones alone generate 52% of the total internet traffic. To engage smartphone audience advertisers need to “catch” their audiences with compelling and non-obtrusive in-app ads. InMobi, an in-app inventory provider with the coverage of 1.6 billion+ unique user profiles globally, is
Welcome to a mobile-first world. The world where 80 out of 100 smartphone users check their phones before brushing their teeth in the morning. The world, where adults refer to their devices 52 times a day, millennials 150 times a day, and gen Z users
Recently Knight Foundation published a huge report based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news. We hightlighed the main figures and conclusions for you to focus on.
The number of active smartphone users worldwide hit 2 billion in 2015, as a result content consumption is shifting from desktop to mobile devices.
Digital advertising shows every sign of attracting more and more dollars over the next few years.