AppNexus, Rubicon Project and PubMatic have officially presented Prebid.org as an organization with the goal to promote header bidding among ad ops and publishers.
Hybrid programmatic is Admixer offer to publishers who want to get the best of different monetization technologies.
Media publishers are pushing the use of video ads for better monetization. One thing they could add to the mix is to sell video ad placements via header bidding.
Header Bidding is the technology on the rise. Increased volume of its implementation entails loads that only major players can process.
Admixer team has just returned from Ad Summit Kyiv 2017. Our Head of Programmatic Yaroslav Kholod reported on “RTB vs Header Bidding” and we want to tell you how it was.
Whenever there’s a discussion of what can be improved about programmatic, the notion transparency emerges. What is it that gets hidden and where should we move to clear the things up? Let’s dive in.
Hello friends! Let us remind you of the major event coming soon. On May 17, Ad Summit Kyiv 2017 will gather online advertising experts from around the globe. Admixer is proud to announce our Head of Programmatic Yaroslav Kholod to be one of the speakers.
Facebook aims at further implementation of Header Bidding across mobile platforms. The recent announcement made by the company states they are opening Audience Network for publishers using Header Bidding.