Non-futuristic look for a programmatic market – what could be expected as The next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. eMarketer forecasts its growth will reach
The first month of the year has come to an end so it’s time to sum up all the predictions that were made and pick out a path to prosperity. Let’s figure out what ad monetization trends are the most significant this year and how
If you want to stay on top of the monetization wave, you cannot walk past the video ad format. Combine it with programmatic – and you’ll get the must-have kit for raising your revenue as a video ad publisher.
Publishers rarely get the opportunity to discuss their problems with monetization. The issues keep boiling in a closed cooking pot of the sell side. It was quite natural, that when premium publishers got together, lots of issues were voiced.
A number of ad exchanges announced they will open the info on the type of ad auction publishers bid in. Why is it even a problem? And what’s the difference between auction types? Let’s dive in.
AppNexus, Rubicon Project and PubMatic have officially presented Prebid.org as an organization with the goal to promote header bidding among ad ops and publishers.
Hybrid programmatic is Admixer offer to publishers who want to get the best of different monetization technologies.
Media publishers are pushing the use of video ads for better monetization. One thing they could add to the mix is to sell video ad placements via header bidding.
Header Bidding is the technology on the rise. Increased volume of its implementation entails loads that only major players can process.
Admixer team has just returned from Ad Summit Kyiv 2017. Our Head of Programmatic Yaroslav Kholod reported on “RTB vs Header Bidding” and we want to tell you how it was.