In the mobile-first world mobile phones alone generate 52% of the total internet traffic. To engage smartphone audience advertisers need to “catch” their audiences with compelling and non-obtrusive in-app ads. InMobi, an in-app inventory provider with the coverage of 1.6 billion+ unique user profiles globally, is
As advertisers, you know that reaching the target audience with an advertising message is not an easy task in 2019. Daily a regular internet user is exposed around 4,000 to 10,000 ads. How can you get through this ads stream? And more importantly, how can
Do you like The Wall Street movie? It sure makes trading exchanges look fun, but doesn’t quite explain them. Digital ad exchange comes from the primer exchange principles. We’ll explain its basics below.
Header Bidding is the technology on the rise. Increased volume of its implementation entails loads that only major players can process.