Are you sure you’re paying enough attention to the core of your advertising strategy? The nerve and sinew of your ad campaign’s body? The frame of your promotion vehicle?
At the end of the year, we decided, to sum up the predictions and forecasts for 2017 and to try to prepare ourselves for what is going to happen.
The main purpose of a banner is to catch user`s eye and attract his attention to go to the advertiser’s website. The case of Renault campaign reflects the approach to reaching high KPIs.