The digital economy has created an explosion of data. The increase of data points has generated a bunch of pathways and signals that can expand targeting possibilities for brands. Specifically, advertisers could go beyond standard demographic segmentation, like “female 25-34”, and use more sophisticated approaches
We’re sure that noticed that most sites are in a constant search of an optimal interface and user experience to increase ads revenues. Content presentation, visual effects, design itself, informational structure, those things should be perfect for users or at least on its way to perfect.
The main purpose of a banner is to catch user`s eye and attract his attention to go to the advertiser’s website. The case of Renault campaign reflects the approach to reaching high KPIs.
Today is April, 4th. 4.04. Something well-nown, isn`t it? Yes, this horrible 404-page-not-found. And not surprising that today we’re celebrating The Webmaster Day. Congratulations, dear publishers! And here is some great examples of 404-page design for inspiration.