Admixer has come to Berlin to join the discussion of most pressing topics among programmatic sector actors.
Digital advertising ecosystem is rapidly evolving in multiple vectors. It’s way too easy to overlook some major changes or get confused in the announcements. We are keeping track for you.
Google spokespeople have just announced they will no longer perform any further ad transactions without ads.txt authorization starting this month. Admixer team learned it first-hand at the Think Partner conference at Google Dublin HQ.
Admixer has joined the ad platforms that require ads.txt integration from their partners. We want to explain publishers why they need to cooperate and how to start.