Google and Facebook market shares grow. Independent companies are put under the pressure to win the competition through their specialised approach. For publishers, this promises even more responsiveness to their needs.
Publishers may often express dissatisfaction at their experience with ad tech vendors. Yet they don’t rush the farewell. And there are several reasons why.
Ad tech firms excel once more. This time, they take leading positions among the fastest growing companies in the USA. And the figures are doubled.