Increasing volumes and popularity of DOOH (Digital Out Of Home) is a steady trend of the last years, especially in the US and Europe. Advertisers allocate bigger and bigger budgets for this media channel. The latest research indicates a significant growth of the DOOH market
New Year season is a good time to look back on our own key insights and takeaways. The Admixer team is also reflecting on the passing year.
A number of ad exchanges announced they will open the info on the type of ad auction publishers bid in. Why is it even a problem? And what’s the difference between auction types? Let’s dive in.
You’ve heard a lot about, but does not know what exactly ad server does. What is adserving, why publisher should use one and what are the first steps to start with – read in our Q&A.