A publisher of any size gets the capacities to optimize the performance of their inventory, when they work with the third-party ad platforms. The first and the easiest step is to divide the ad placements by the categories. The ads within one website can differ
Those, who know the theory of programmatic buying, still have the questions as to its practical value. The specialists that switch from contextual to programmatic advertising doubt its real potential. Let’s take a look at the results programmatic can bring you.
Ad networks, DSPs, ad agencies and advertisers are pouring lots of money to make an impact on real people. Major finance flows attract fraudsters that want to get their piece of pie. That’s where the need for third-party traffic verification arises.
Want to set up your own ad network? Don’t know where to start? You might consider some of our advises.
Do you like The Wall Street movie? It sure makes trading exchanges look fun, but doesn’t quite explain them. Digital ad exchange comes from the primer exchange principles. We’ll explain its basics below.
Admixer has joined the ad platforms that require ads.txt integration from their partners. We want to explain publishers why they need to cooperate and how to start.
Programmatic native is your way to get the highest revenue and make your ad content appealing at the same time. It’s the combination of native format’s engaging nature and the mechanism of growing your revenue through auction bids.
Banner blindness and subsequent ad blocking are two pressing trends that have sent advertisers on the mission to find new ways of reaching the audience.
Video ad format is your grenade launcher in the battle for user attention. It helps overcome banner blindness and provides for better user engagement. The demand for programmatic video continues its rise. That’s why the need remains to catch the right wave and make the