Fraudsters can be really innovative in getting their piece of the pie. Their methods change, and so should the reaction. Know your enemy’s face: learn the main trends and get ready to answer.
Ad fraud. We’re using words “favorite subject” so often that they’ve already lost its value. Our digital world was developing alongside with digital ads and fraud in digital ads.
We have already made a post about the rising star of video advertising. This time we collected some fresh figures about the state of the industry and publishers’ reaction.
When we talk about optimization most of the time we think about search engine optimization or content marketing. Somehow page speed optimization is often dropped out of sights.
Today is April, 4th. 4.04. Something well-nown, isn`t it? Yes, this horrible 404-page-not-found. And not surprising that today we’re celebrating The Webmaster Day. Congratulations, dear publishers! And here is some great examples of 404-page design for inspiration.
Last week IAB released March Primer for Publishers with main insights how to increase viewability and what should be noted.
If you are publishers here are some benefits you can gain with the automated auction of ad impressions.
The number of active smartphone users worldwide hit 2 billion in 2015, as a result content consumption is shifting from desktop to mobile devices.
We tried to summarize some of best practices of top publishers; tip can be useful and can help you to strengthen your reputation and bring something new and interesting to your visitors’ experience.
Let’s try to figure out all ins and outs of the fight between publishers and ad blocker and why everybody is screaming and yelling.