Publishers rarely get the opportunity to discuss their problems with monetization. The issues keep boiling in a closed cooking pot of the sell side. It was quite natural, that when premium publishers got together, lots of issues were voiced.
We are starting a series of interviews with our partners on our cooperation experience. The goal is to highlight the monetization process for newbie publishers. Learn the practical cases to draw your own monetization strategy.
Hybrid programmatic is Admixer offer to publishers who want to get the best of different monetization technologies.
The use of unpopular ad formats by websites may lead to the losses in monetization. A much better way would be to look into smart optimization techniques.
Media publishers are pushing the use of video ads for better monetization. One thing they could add to the mix is to sell video ad placements via header bidding.
An event on 10 August has stirred a renewed attention to the ad blocking issue. The blocking side accused a company of using US copyright law to push through its ads.
Google and Facebook market shares grow. Independent companies are put under the pressure to win the competition through their specialised approach. For publishers, this promises even more responsiveness to their needs.
Remember how everyone talked about Google Chrome in-built ad blocker? At the time, the company made no official statements and left us waiting. And now we have some first-hand info. Google’s official representatives have shared how they are working in the direction. Google’s Senior Vice
Fraudsters can be really innovative in getting their piece of the pie. Their methods change, and so should the reaction. Know your enemy’s face: learn the main trends and get ready to answer.
Ad fraud. We’re using words “favorite subject” so often that they’ve already lost its value. Our digital world was developing alongside with digital ads and fraud in digital ads.