Today we are talking to our valued partner from Israel, Amir Sharer, co-founder and CEO in BRAVE. BRAVE is a publisher-focused programmatic platform for an open digital media. In this brief interview we are talking about a general review of the programmatic landscape and some plans
Increasing volumes and popularity of DOOH (Digital Out Of Home) is a steady trend of the last years, especially in the US and Europe. Advertisers allocate bigger and bigger budgets for this media channel. The latest research indicates a significant growth of the DOOH market
One of the principal directions of disruptive technologies is artificial intelligence. Today we are talking to a key person at the company that is inspired by AI technology and uses its capabilities to bring smart solutions to digital advertising.
Ad fraud is an ongoing problem in the advertising industry. As overall ad spends are increasing year after year, the rate of frauds income is rising as well. According to eMarketer’s latest estimations, advertisers’ loss from such actions varies from 6.5 to 19 billion dollars.
According to numerous surveys, customer engagement into video content is totally outnumbered compared to any other content type. Here are several recent stats proving that, and encouraging publishers who’re already on the curve with video content: Sure thing, what you want is not just being
Welcome to a mobile-first world. The world where 80 out of 100 smartphone users check their phones before brushing their teeth in the morning. The world, where adults refer to their devices 52 times a day, millennials 150 times a day, and gen Z users
According to Mintel, Valentine’s day is now the biggest spending retail event in the first part of the year, overtaking Easter far ahead. With the increase in popularity, sales coinciding with Valentine’s day also increase. Along with cards and flowers, online shopping is growing: last
Non-futuristic look for a programmatic market – what could be expected as The next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. eMarketer forecasts its growth will reach
New Year and Christmas are upon us. Yet, if you’re an advertiser or publisher, the holiday season may bring you not only happy moments but instead turn into advertising fever. To help you run your holiday ads effectively and with no headaches, Admixer.Creatives is launching
We are frequently asked about successful cases on how our technology helped with the development of a particular network. We’ve already published the Case Study about our partner network from Jordan Brandformance, but this time we’re eager to introduce our another partner—one of the leading Ukrainian