Programmatic buying is known to be followed by the issue of brand safety. It does not mean though that your brand is doomed without the direct negotiations. Programmatic is driven by data, not relationship building. Thus, it requires data-driven adjustments for keeping your brand safe.
An event on 10 August has stirred a renewed attention to the ad blocking issue. The blocking side accused a company of using US copyright law to push through its ads.
Are you sure you’re paying enough attention to the core of your advertising strategy? The nerve and sinew of your ad campaign’s body? The frame of your promotion vehicle?
Most viewers finish a video ad when promised a reward
Programmatic made all players equal, including the shady ones. The industry regulators with sufficient tech capabilities at hands are called on to find the solution for improving ad buying experience. IAB offers us its ads.txt idea to look into.
Google and Facebook market shares grow. Independent companies are put under the pressure to win the competition through their specialised approach. For publishers, this promises even more responsiveness to their needs.
Banner blindness and subsequent ad blocking are two pressing trends that have sent advertisers on the mission to find new ways of reaching the audience.
The current trend in relationship between global market players and publishers using their products shows that large corporations are willing to move towards meeting the needs of their partners.
Remember how everyone talked about Google Chrome in-built ad blocker? At the time, the company made no official statements and left us waiting. And now we have some first-hand info. Google’s official representatives have shared how they are working in the direction. Google’s Senior Vice
Header Bidding is the technology on the rise. Increased volume of its implementation entails loads that only major players can process.