Google spokespeople have just announced they will no longer perform any further ad transactions without ads.txt authorization starting this month. Admixer team learned it first-hand at the Think Partner conference at Google Dublin HQ.
Admixer reports from Google EMEA HQ. Our core team is in Dublin right now. We are taking part in Think Partner networking on the main topics of digital advertising.
Admixer has joined the ad platforms that require ads.txt integration from their partners. We want to explain publishers why they need to cooperate and how to start.
Last year Admixer became an official Viber ad reseller. Now we are introducing a special template for Viber ad creatives within our regular ad campaign setup process.
Programmatic native is your way to get the highest revenue and make your ad content appealing at the same time. It’s the combination of native format’s engaging nature and the mechanism of growing your revenue through auction bids.
AppNexus, Rubicon Project and PubMatic have officially presented Prebid.org as an organization with the goal to promote header bidding among ad ops and publishers.
Admixer is coming to dmexco conference! We’ll be glad to meet everyone who wishes to talk in person on 13th & 14th September in Cologne, Germany.
Hybrid programmatic is Admixer offer to publishers who want to get the best of different monetization technologies.
The use of unpopular ad formats by websites may lead to the losses in monetization. A much better way would be to look into smart optimization techniques.
Media publishers are pushing the use of video ads for better monetization. One thing they could add to the mix is to sell video ad placements via header bidding.