Want to set up your own ad network? Don’t know where to start? You might consider some of our advises.
Admixer team returns to Berlin to talk more on programmatic. If you didn’t get the chance to talk last time or want to follow up on certain topics, we’ll be glad to have a chat.
We are starting a series of interviews with our partners on our cooperation experience. The goal is to highlight the monetization process for newbie publishers. Learn the practical cases to draw your own monetization strategy.
When looking for the revenue, publishers have different options what to connect to. They can either turn to affiliate market or enter into direct relationships. Since both notions – advertising and affiliate network – appear in the same context, there is the need to clarify
The measurement of ad viewability remains a pressing topic, although publishers had raised it many times before.
Digital advertising ecosystem is rapidly evolving in multiple vectors. It’s way too easy to overlook some major changes or get confused in the announcements. We are keeping track for you.
Two words, RTB and Programmatic, often appear next to each other. How are they connected? Let’s structure the info.
Do you like The Wall Street movie? It sure makes trading exchanges look fun, but doesn’t quite explain them. Digital ad exchange comes from the primer exchange principles. We’ll explain its basics below.
A number of ad exchanges announced they will open the info on the type of ad auction publishers bid in. Why is it even a problem? And what’s the difference between auction types? Let’s dive in.