Banner blindness and subsequent ad blocking are two pressing trends that have sent advertisers on the mission to find new ways of reaching the audience.
The current trend in relationship between global market players and publishers using their products shows that large corporations are willing to move towards meeting the needs of their partners.
Remember how everyone talked about Google Chrome in-built ad blocker? At the time, the company made no official statements and left us waiting. And now we have some first-hand info. Google’s official representatives have shared how they are working in the direction. Google’s Senior Vice
Header Bidding is the technology on the rise. Increased volume of its implementation entails loads that only major players can process.
Video ad format is your grenade launcher in the battle for user attention. It helps overcome banner blindness and provides for better user engagement. The demand for programmatic video continues its rise. That’s why the need remains to catch the right wave and make the
Publishers may often express dissatisfaction at their experience with ad tech vendors. Yet they don’t rush the farewell. And there are several reasons why.
Admixer team has just returned from Ad Summit Kyiv 2017. Our Head of Programmatic Yaroslav Kholod reported on “RTB vs Header Bidding” and we want to tell you how it was.
Currently, an increasing number of publishers is turning to Header Bidding technology. This puts us in need of recommendations on how to use its benefits properly. With that, let’s step back and answer the question – why did the need for an alternative programmatic buying
Whenever there’s a discussion of what can be improved about programmatic, the notion transparency emerges. What is it that gets hidden and where should we move to clear the things up? Let’s dive in.
Hello friends! Let us remind you of the major event coming soon. On May 17, Ad Summit Kyiv 2017 will gather online advertising experts from around the globe. Admixer is proud to announce our Head of Programmatic Yaroslav Kholod to be one of the speakers.