Here’s a scary fact: just in 6 years, by 2025 ad fraud may cost the global industry $50 billion, according to WFA prediction. There is many ways to eliminate the risk of fraud, like adopting ads.txt (a solution for increasing transparency across ad serving process),
We’re glad to announce opening of the Admixer office in Kishinev, Moldova, which will strengthen our partnerships with brands and agencies in this market. Along with entering the new market of Moldova, we also have a physical presence in Ukraine, Baltic countries, Kazakhstan, Belarus, Georgia,
Admixer.Network has announced the launch of the oRTB demand. Now White Label .Network owners will have an opportunity to monetize their inventory through programmatic. Previously, the platform supported only direct ad campaigns and campaigns with tags for external sources. With rolling out the update, it
As advertisers, you know that reaching the target audience with an advertising message is not an easy task in 2019. Daily a regular internet user is exposed around 4,000 to 10,000 ads. How can you get through this ads stream? And more importantly, how can
Mobile World Congress 2019, the biggest mobile event in the world, held in Barcelona, is behind us. MWC is an exhibition not just of current mobile industry capabilities, but of the significant challenges and changes that lie ahead. Taking a breath before the next big
On Feb 10-12 we were glad to join the IAB Annual Leadership Meeting (IABALM) in Phoenix, Arizona. Since previous IAB gathering in February 2018 we had a pretty busy year, starting IAB Ukraine and helping our customers and partners embrace best ad practices, standards, and
Welcome to a mobile-first world. The world where 80 out of 100 smartphone users check their phones before brushing their teeth in the morning. The world, where adults refer to their devices 52 times a day, millennials 150 times a day, and gen Z users
According to Mintel, Valentine’s day is now the biggest spending retail event in the first part of the year, overtaking Easter far ahead. With the increase in popularity, sales coinciding with Valentine’s day also increase. Along with cards and flowers, online shopping is growing: last
Non-futuristic look for a programmatic market – what could be expected as The next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. eMarketer forecasts its growth will reach
Consumer behavior becomes the ultimate driver behind the evolution of the TV ecosystem. Following consumers’ habits, TV advertising shifts away from traditional TV, desktop, and mobile. New home for TV ad is CTV – connected video devices, like smart TVs, boxes, sticks, and devices streaming content
