Let’s try to figure out all ins and outs of the fight between publishers and ad blocker and why everybody is screaming and yelling.
WAN-IFRA prepared in-depth research among digital executives around the world where they will focus their digital strategies this year to sum up insights into digital trends globally. We are publishing full list of results, direct speach below
The Economist became the breakthrough of 2015 winning a Masters of Marketing award for creating the most outstanding and diverting campaign using smart targeting options and real-time display ads.
Income from digital ads is still the main source of publisher’s revenue. However ad blocking tools is the reason why publisher became extra preoccupied in 2015. Which became the reason of constant search of new approaches to lifetime valuable user experience.
Product manager Peter Roybal announced the launch of organic targeting tool Audience Optimization in a Facebook Media blog post, saying that the tool and its new features are available to all English-language pages, and they will automatically be turned on for pages with more than 5,000 likes.
93% of online experiences begin with a search engine. SEO is the one to drive organic traffic, there is no doubt that any website needs it. However, when the time X arrives, hesitations overwhelm publisher: hiring a freelancer, outsource it with a specialized company or do it
Digital ad buyers and sellers have undergone a sometimes painful but necessary transition toward using viewable impressions as currency.
Digital advertising shows every sign of attracting more and more dollars over the next few years.
We start series of materials about complex digital advertising terms in simple words. The first quetion-answer session is dedicated to what is SSP (Supply-side platform).
We collected 4 typical fails about website promotion with one call-to-action: stop doing that!