The adtech view is more about applying programmatic for digital ads. However, many buyers often have viewed these technologies as something they don’t need to think about, a publisher-facing technology that has no impact on their decision-making. Which is false approach.
Analyst from Business Insider — BI Intelligence — published their report concerning 25 main trends in technology development. Admixer has highlighted those, which matter ad industry the most.
WAN-IFRA prepared in-depth research among digital executives around the world where they will focus their digital strategies this year to sum up insights into digital trends globally. We are publishing full list of results, direct speach below
Digital ad buyers and sellers have undergone a sometimes painful but necessary transition toward using viewable impressions as currency.
Digital advertising shows every sign of attracting more and more dollars over the next few years.