As we know, ad exchanges operate fully automatically. Due to the lack of human control, ad fraudsters are able to use non-human traffic activity for gaining profit. Ad fraud happens all over the world, yet in China the problem is particularly severe.
If you haven’t followed all international e-commerce trends through the year and want to catch on, we’re here to help. We’ve looked through the reliable sources and prepared the most informative research. Get a complete understanding on the current state of e-commerce with our list.
Ad tech firms excel once more. This time, they take leading positions among the fastest growing companies in the USA. And the figures are doubled.
At the end of the year, we decided, to sum up the predictions and forecasts for 2017 and to try to prepare ourselves for what is going to happen.
Do you remember that “We messed up” open letter written to Advertisers by IAB from October 2015?
If you heard word programmatic before, and if you are a marketer you probably did, you know that it is something magical that promises you greater future, you won’t need to negotiate through your ads buying process; you’ll have an automation, efficiency, effectiveness, no human
Internet ad revenue in the first quarter increased for 21% (to $15.9 billion), according to the IAB and PwC’s latest data.
If you don’t have time and power to look through 213 beautiful slides by Marry Meeker, this post is just for you. So here’s the main points.
Recently Knight Foundation published a huge report based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news. We hightlighed the main figures and conclusions for you to focus on.
Recently Ofcom published an in-depth research about adult British media consumption. The report is 203 pages, so we collected the main numbers to save your time.