Ad fraud is an ongoing problem in the advertising industry. As overall ad spends are increasing year after year, the rate of frauds income is rising as well. According to eMarketer’s latest estimations, advertisers’ loss from such actions varies from 6.5 to 19 billion dollars.
DMEXCO, one of the biggest Adtech & MarTech events, took place in Cologne a week ago. The event gathered more than 1000 exhibitors and 40K+ visitors from ad tech and marketing industry.
Mobile World Congress 2019, the biggest mobile event in the world, held in Barcelona, is behind us. MWC is an exhibition not just of current mobile industry capabilities, but of the significant challenges and changes that lie ahead. Taking a breath before the next big
Welcome to a mobile-first world. The world where 80 out of 100 smartphone users check their phones before brushing their teeth in the morning. The world, where adults refer to their devices 52 times a day, millennials 150 times a day, and gen Z users
Consumer behavior becomes the ultimate driver behind the evolution of the TV ecosystem. Following consumers’ habits, TV advertising shifts away from traditional TV, desktop, and mobile. New home for TV ad is CTV – connected video devices, like smart TVs, boxes, sticks, and devices streaming content
The first month of the year has come to an end so it’s time to sum up all the predictions that were made and pick out a path to prosperity. Let’s figure out what ad monetization trends are the most significant this year and how
Mobile usage expands exponentially. Digital advertising has to adapt. How cookie files are an issue and what is the answer to it?
When looking for the revenue, publishers have different options what to connect to. They can either turn to affiliate market or enter into direct relationships. Since both notions – advertising and affiliate network – appear in the same context, there is the need to clarify
The measurement of ad viewability remains a pressing topic, although publishers had raised it many times before.
Digital advertising ecosystem is rapidly evolving in multiple vectors. It’s way too easy to overlook some major changes or get confused in the announcements. We are keeping track for you.