AppNexus, Rubicon Project and PubMatic have officially presented Prebid.org as an organization with the goal to promote header bidding among ad ops and publishers.
Google and Facebook market shares grow. Independent companies are put under the pressure to win the competition through their specialised approach. For publishers, this promises even more responsiveness to their needs.
The current trend in relationship between global market players and publishers using their products shows that large corporations are willing to move towards meeting the needs of their partners.
Header Bidding is the technology on the rise. Increased volume of its implementation entails loads that only major players can process.
Publishers may often express dissatisfaction at their experience with ad tech vendors. Yet they don’t rush the farewell. And there are several reasons why.
We’ve summarized common vendors’ feedbacks on their work with publishers.
So, we noticed that we’re finishing almost all our articles with something like “hop on”, “catch up”, “before it’s not too late” or “stop being a dinosaur”. Of course, no one can move as fast as digital advertising world is evolving.