If you heard word programmatic before, and if you are a marketer you probably did, you know that it is something magical that promises you greater future, you won’t need to negotiate through your ads buying process; you’ll have an automation, efficiency, effectiveness, no human
Internet ad revenue in the first quarter increased for 21% (to $15.9 billion), according to the IAB and PwC’s latest data.
If you don’t have time and power to look through 213 beautiful slides by Marry Meeker, this post is just for you. So here’s the main points.
Recently Knight Foundation published a huge report based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news. We hightlighed the main figures and conclusions for you to focus on.
Recently Ofcom published an in-depth research about adult British media consumption. The report is 203 pages, so we collected the main numbers to save your time.
The adtech view is more about applying programmatic for digital ads. However, many buyers often have viewed these technologies as something they don’t need to think about, a publisher-facing technology that has no impact on their decision-making. Which is false approach.
Analyst from Business Insider — BI Intelligence — published their report concerning 25 main trends in technology development. Admixer has highlighted those, which matter ad industry the most.
WAN-IFRA prepared in-depth research among digital executives around the world where they will focus their digital strategies this year to sum up insights into digital trends globally. We are publishing full list of results, direct speach below
Digital ad buyers and sellers have undergone a sometimes painful but necessary transition toward using viewable impressions as currency.
Digital advertising shows every sign of attracting more and more dollars over the next few years.