AppNexus, Rubicon Project and PubMatic have officially presented Prebid.org as an organization with the goal to promote header bidding among ad ops and publishers.
Programmatic made all players equal, including the shady ones. The industry regulators with sufficient tech capabilities at hands are called on to find the solution for improving ad buying experience. IAB offers us its ads.txt idea to look into.
Google and Facebook market shares grow. Independent companies are put under the pressure to win the competition through their specialised approach. For publishers, this promises even more responsiveness to their needs.
The current trend in relationship between global market players and publishers using their products shows that large corporations are willing to move towards meeting the needs of their partners.
Remember how everyone talked about Google Chrome in-built ad blocker? At the time, the company made no official statements and left us waiting. And now we have some first-hand info. Google’s official representatives have shared how they are working in the direction. Google’s Senior Vice
Header Bidding is the technology on the rise. Increased volume of its implementation entails loads that only major players can process.
Publishers may often express dissatisfaction at their experience with ad tech vendors. Yet they don’t rush the farewell. And there are several reasons why.
Currently, an increasing number of publishers is turning to Header Bidding technology. This puts us in need of recommendations on how to use its benefits properly. With that, let’s step back and answer the question – why did the need for an alternative programmatic buying
Whenever there’s a discussion of what can be improved about programmatic, the notion transparency emerges. What is it that gets hidden and where should we move to clear the things up? Let’s dive in.
A real solid announcement from Google: advertisers now can use DoubleClick Bid Manager for TV advertising. In other news, programmatic has come to radio stations and even jukeboxes.