Mobile World Congress 2019, the biggest mobile event in the world, held in Barcelona, is behind us. MWC is an exhibition not just of current mobile industry capabilities, but of the significant challenges and changes that lie ahead. Taking a breath before the next big
On Feb 10-12 we were glad to join the IAB Annual Leadership Meeting (IABALM) in Phoenix, Arizona. Since previous IAB gathering in February 2018 we had a pretty busy year, starting IAB Ukraine and helping our customers and partners embrace best ad practices, standards, and
Welcome to a mobile-first world. The world where 80 out of 100 smartphone users check their phones before brushing their teeth in the morning. The world, where adults refer to their devices 52 times a day, millennials 150 times a day, and gen Z users
According to Mintel, Valentine’s day is now the biggest spending retail event in the first part of the year, overtaking Easter far ahead. With the increase in popularity, sales coinciding with Valentine’s day also increase. Along with cards and flowers, online shopping is growing: last
Consumer behavior becomes the ultimate driver behind the evolution of the TV ecosystem. Following consumers’ habits, TV advertising shifts away from traditional TV, desktop, and mobile. New home for TV ad is CTV – connected video devices, like smart TVs, boxes, sticks, and devices streaming
Annually, Google gathers its partners to discuss the upcoming digital trends and insights. In December 2018 60+ Google Partners from European region got together in Dublin to join Google EMEA event.
New Year season is a good time to look back on our own key insights and takeaways. The Admixer team is also reflecting on the passing year.
New Year and Christmas are upon us. Yet, if you’re an advertiser or publisher, the holiday season may bring you not only happy moments but instead turn into advertising fever. To help you run your holiday ads effectively and with no headaches, Admixer.Creatives is launching
We are frequently asked about successful cases on how our technology helped with the development of a particular network. We’ve already published the Case Study about our partner network from Jordan Brandformance, but this time we’re eager to introduce our another partner—one of the leading Ukrainian
Changing Landscape The development of the Internet gave us an extra channel of communication with the audience. And obviously, it entailed a digital transformation in many fields, including marketing approaches. Looking back on 20th-century business model, it required a mass marketing approach to make your