Great news! Ukraine became a 44th member of the international association of IAB (Interactive Advertising Bureau). It was presented on the 13th of February, 2018 on the IAB Annual Leadership Meeting.
Admixer team is attending IAB Annual Leadership Meeting 2018, held in Palm Desert, California. On February 11-13 more than thousand decision makers from the world’s biggest brands, agencies and publishers will come from all over the world to learn, network and get business done. For
The first month of the year has come to an end so it’s time to sum up all the predictions that were made and pick out a path to prosperity. Let’s figure out what ad monetization trends are the most significant this year and how
Dear everyone! It’s time to celebrate! Admixer wishes all of you, partners, clients, and ad tech colleagues Merry Christmas and Happy New Year!
The measurement of ad viewability remains a pressing topic, although publishers had raised it many times before.
Most viewers finish a video ad when promised a reward
Banner blindness and subsequent ad blocking are two pressing trends that have sent advertisers on the mission to find new ways of reaching the audience.
As we know, ad exchanges operate fully automatically. Due to the lack of human control, ad fraudsters are able to use non-human traffic activity for gaining profit. Ad fraud happens all over the world, yet in China the problem is particularly severe.