Here’s a scary fact: just in 6 years, by 2025 ad fraud may cost the global industry $50 billion, according to WFA prediction. There is many ways to eliminate the risk of fraud, like adopting ads.txt (a solution for increasing transparency across ad serving process),
As advertisers, you know that reaching the target audience with an advertising message is not an easy task in 2019. Daily a regular internet user is exposed around 4,000 to 10,000 ads. How can you get through this ads stream? And more importantly, how can
According to Mintel, Valentine’s day is now the biggest spending retail event in the first part of the year, overtaking Easter far ahead. With the increase in popularity, sales coinciding with Valentine’s day also increase. Along with cards and flowers, online shopping is growing: last
New Year and Christmas are upon us. Yet, if you’re an advertiser or publisher, the holiday season may bring you not only happy moments but instead turn into advertising fever. To help you run your holiday ads effectively and with no headaches, Admixer.Creatives is launching
Changing Landscape The development of the Internet gave us an extra channel of communication with the audience. And obviously, it entailed a digital transformation in many fields, including marketing approaches. Looking back on 20th-century business model, it required a mass marketing approach to make your
Programmatic buying is known to be followed by the issue of brand safety. It does not mean though that your brand is doomed without the direct negotiations. Programmatic is driven by data, not relationship building. Thus, it requires data-driven adjustments for keeping your brand safe.
Are you sure you’re paying enough attention to the core of your advertising strategy? The nerve and sinew of your ad campaign’s body? The frame of your promotion vehicle?
Most viewers finish a video ad when promised a reward
Banner blindness and subsequent ad blocking are two pressing trends that have sent advertisers on the mission to find new ways of reaching the audience.
TBWA Worldwide’s global data director is known for combining logic and creativity in his work. Baker Lambert has launched a number of successful campaigns for such global brands, as Nissan, AirBNB, Twitter, Gatorade, Adidas and GoDaddy. As he states, most marketers focus on targeting and ROI, while missing