Changing Landscape The development of the Internet gave us an extra channel of communication with the audience. And obviously, it entailed a digital transformation in many fields, including marketing approaches. Looking back on 20th-century business model, it required a mass marketing approach to make your
Programmatic buying is known to be followed by the issue of brand safety. It does not mean though that your brand is doomed without the direct negotiations. Programmatic is driven by data, not relationship building. Thus, it requires data-driven adjustments for keeping your brand safe.
Are you sure you’re paying enough attention to the core of your advertising strategy? The nerve and sinew of your ad campaign’s body? The frame of your promotion vehicle?
Most viewers finish a video ad when promised a reward
Banner blindness and subsequent ad blocking are two pressing trends that have sent advertisers on the mission to find new ways of reaching the audience.
TBWA Worldwide’s global data director is known for combining logic and creativity in his work. Baker Lambert has launched a number of successful campaigns for such global brands, as Nissan, AirBNB, Twitter, Gatorade, Adidas and GoDaddy. As he states, most marketers focus on targeting and ROI, while missing
No one can be that mean to those folks who decided to place ads where no one can see it. They’re using their impeccable knowledge of human behavior and producing something brilliant and catchy.
The main purpose of a banner is to catch user`s eye and attract his attention to go to the advertiser’s website. The case of Renault campaign reflects the approach to reaching high KPIs.