Great news! Ukraine became a 44th member of the international association of IAB (Interactive Advertising Bureau). It was presented on the 13th of February, 2018 on the IAB Annual Leadership Meeting.
Admixer team is attending IAB Annual Leadership Meeting 2018, held in Palm Desert, California. On February 11-13 more than thousand decision makers from the world’s biggest brands, agencies and publishers will come from all over the world to learn, network and get business done. For
The first month of the year has come to an end so it’s time to sum up all the predictions that were made and pick out a path to prosperity. Let’s figure out what ad monetization trends are the most significant this year and how
Dear everyone! It’s time to celebrate! Admixer wishes all of you, partners, clients, and ad tech colleagues Merry Christmas and Happy New Year!
A publisher of any size gets the capacities to optimize the performance of their inventory, when they work with the third-party ad platforms. The first and the easiest step is to divide the ad placements by the categories. The ads within one website can differ
If you want to stay on top of the monetization wave, you cannot walk past the video ad format. Combine it with programmatic – and you’ll get the must-have kit for raising your revenue as a video ad publisher.
Mobile usage expands exponentially. Digital advertising has to adapt. How cookie files are an issue and what is the answer to it?
Those, who know the theory of programmatic buying, still have the questions as to its practical value. The specialists that switch from contextual to programmatic advertising doubt its real potential. Let’s take a look at the results programmatic can bring you.
Publishers rarely get the opportunity to discuss their problems with monetization. The issues keep boiling in a closed cooking pot of the sell side. It was quite natural, that when premium publishers got together, lots of issues were voiced.
Ad networks, DSPs, ad agencies and advertisers are pouring lots of money to make an impact on real people. Major finance flows attract fraudsters that want to get their piece of pie. That’s where the need for third-party traffic verification arises.