Non-futuristic look for a programmatic market – what could be expected as The next effective model. Programmatic, called a few years ago as “the apex of advertising technologies”, is a rapidly growing market expanding 20% a year on average. It is expected to reach $45
High-quality monetization has always been an issue for Publishers. They were mostly taking care about the absolute amount of revenue drawn from inventory sales in the early years. Since the development of Programmatic Ecosystem, Publishers became more concerned with the quality of ads and appropriate
Traffic trading via Ad Networks would be considered a profitable business ten years ago, but now, in the era of programmatic, they apparently must die out. But the statistics and facts say otherwise. The quantity of ad networks is still growing: if we check the
Advertising network based on bunch of conjoint publishers could become a profitable and long-term business for those, who dare to gather publishers on localization, thematic or other characteristics, attract advertisers and, for sure, choose proper tech provider. We studied a case of one of our first
Top managers of the Admixer Group’s regional, product, and service directions have held an international summit in Georgia to align development strategy, share experience, and establish new business directions, as well as to introduce the Admixer Technologies updated product line. The Admixer Group, founded in
On the eve of company’s 10th anniversary the leaders of the Admixer regional, product and service directions will hold an international summit meeting, which will take place from 13 to 17 June 2018 in Tbilisi, Georgia. The purpose of the summit is to present
Great news! Ukraine became a 44th member of the international association of IAB (Interactive Advertising Bureau). It was presented on the 13th of February, 2018 on the IAB Annual Leadership Meeting.
Admixer team is attending IAB Annual Leadership Meeting 2018, held in Palm Desert, California. On February 11-13 more than thousand decision makers from the world’s biggest brands, agencies and publishers will come from all over the world to learn, network and get business done. For
The first month of the year has come to an end so it’s time to sum up all the predictions that were made and pick out a path to prosperity. Let’s figure out what ad monetization trends are the most significant this year and how
Dear everyone! It’s time to celebrate! Admixer wishes all of you, partners, clients, and ad tech colleagues Merry Christmas and Happy New Year!