Category Archives: TIPS

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Why Should You Bring Programmatic In-house?

So, we noticed that we’re finishing almost all our articles with something like “hop on”, “catch up”, “before it’s not too late” or “stop being a dinosaur”. Of course, no one can move as fast as digital advertising world is evolving.

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4-Steps Guide To Better Viewability

No one can be that mean to those folks who decided to place ads where no one can see it. They’re using their impeccable knowledge of human behavior and producing something brilliant and catchy.

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What is ad fraud and the ways to fight it

Ad fraud. We’re using words “favorite subject” so often that they’ve already lost its value. Our digital world was developing alongside with digital ads and fraud in digital ads.

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What is programmatic advertising?

If you heard word programmatic before, and if you are a marketer you probably did, you know that it is something magical that promises you greater future, you won’t need to negotiate through your ads buying process; you’ll have an automation, efficiency, effectiveness, no human factors.

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Publishers’ profitability plans: the need for a website redesign

We’re sure that noticed that most sites are in a constant search of an optimal interface and user experience to increase ads revenues. Content presentation, visual effects, design itself, informational structure, those things should be perfect for users or at least on its way to perfect.

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How to create a banner with a 8% CTR?

The main purpose of a banner is to catch user`s eye and attract his attention to go to the advertiser’s website. The case of Renault campaign reflects the approach to reaching high KPIs.

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Happy 4.04 (Webmaster Day)!

Today is April, 4th. 4.04. Something well-nown, isn`t it? Yes, this horrible 404-page-not-found. And not surprising that today we’re celebrating The Webmaster Day. Congratulations, dear publishers! And here is some great examples of 404-page design for inspiration.

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Innovative publishing by The New York Times

Today is a very odd times for publishers: prints are still suffering and publishers with a big name are in constant competition with online-only upstarts. Moreover, digital world is changing every second, and it doesn’t matter how big you are or how long you are present on market, if you can’t adjust, you can’t survive.