Tag Archives: trends

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4-Steps Guide To Better Viewability

No one can be that mean to those folks who decided to place ads where no one can see it. They’re using their impeccable knowledge of human behavior and producing something brilliant and catchy.

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Report: Growing Trends in Media Consumption on Mobile

Recently Knight Foundation published a huge report based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news. We hightlighed the main figures and conclusions for you to focus on. 

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2016 Global Programmatic Trends (with Infographic)

The adtech view is more about applying programmatic for digital ads. However, many buyers often have viewed these technologies as something they don’t need to think about, a publisher-facing technology that has no impact on their decision-making. Which is false approach.