At the end of the year, we decided, to sum up the predictions and forecasts for 2017 and to try to prepare ourselves for what is going to happen.
Tag Archives: trends
No one can be that mean to those folks who decided to place ads where no one can see it. They’re using their impeccable knowledge of human behavior and producing something brilliant and catchy.
Internet ad revenue in the first quarter increased for 21% (to $15.9 billion), according to the IAB and PwC’s latest data.
We have already made a post about the rising star of video advertising. This time we collected some fresh figures about the state of the industry and publishers’ reaction.
If you don’t have time and power to look through 213 beautiful slides by Marry Meeker, this post is just for you. So here’s the main points.
Recently Knight Foundation published a huge report based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news. We hightlighed the main figures and conclusions for you to focus on.
Recently Ofcom published an in-depth research about adult British media consumption. The report is 203 pages, so we collected the main numbers to save your time.
If you are publishers here are some benefits you can gain with the automated auction of ad impressions.
The number of active smartphone users worldwide hit 2 billion in 2015, as a result content consumption is shifting from desktop to mobile devices.
The adtech view is more about applying programmatic for digital ads. However, many buyers often have viewed these technologies as something they don’t need to think about, a publisher-facing technology that has no impact on their decision-making. Which is false approach.