Programmatic made all players equal, including the shady ones. The industry regulators with sufficient tech capabilities at hands are called on to find the solution for improving ad buying experience. IAB offers us its ads.txt idea to look into.
Header Bidding is the technology on the rise. Increased volume of its implementation entails loads that only major players can process.
We start series of materials about complex digital advertising terms in simple words. The first quetion-answer session is dedicated to what is SSP (Supply-side platform).