Programmatic made all players equal, including the shady ones. The industry regulators with sufficient tech capabilities at hands are called on to find the solution for improving ad buying experience. IAB offers us its ads.txt idea to look into.
Hello friends! Let us remind you of the major event coming soon. On May 17, Ad Summit Kyiv 2017 will gather online advertising experts from around the globe. Admixer is proud to announce our Head of Programmatic Yaroslav Kholod to be one of the speakers.
If you are publishers here are some benefits you can gain with the automated auction of ad impressions.
We start series of materials about complex digital advertising terms in simple words. The first quetion-answer session is dedicated to what is SSP (Supply-side platform).