Tag Archives: growth hacking

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Publishers’ profitability plans: the need for a website redesign

We’re sure that noticed that most sites are in a constant search of an optimal interface and user experience to increase ads revenues. Content presentation, visual effects, design itself, informational structure, those things should be perfect for users or at least on its way to perfect.

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Innovative publishing by The New York Times

Today is a very odd times for publishers: prints are still suffering and publishers with a big name are in constant competition with online-only upstarts. Moreover, digital world is changing every second, and it doesn’t matter how big you are or how long you are present on market, if you can’t adjust, you can’t survive.

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Short guide for becoming a better publisher

We tried to summarize some of best practices of top publishers; tip can be useful and can help you to strengthen your reputation and bring something new and interesting to your visitors’ experience.

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Hard choice: the pros and cons of DIY SEO [Infographic]

93% of online experiences begin with a search engine. SEO is the one to drive organic traffic, there is no doubt that any website needs it. However, when the time X arrives, hesitations overwhelm publisher: hiring a freelancer, outsource it with a specialized company or do it with your own hands.