Tag Archives: cases

Publishers’ profitability plans: the need for a website redesign

We’re sure that noticed that most sites are in a constant search of an optimal interface and user experience to increase ads revenues. Content presentation, visual effects, design itself, informational structure, those things should be perfect for users or at least on its way to perfect.

How to create a banner with a 8% CTR?

The main purpose of a banner is to catch user`s eye and attract his attention to go to the advertiser’s website. The case of Renault campaign reflects the approach to reaching high KPIs.

Happy 4.04 (Webmaster Day)!

Today is April, 4th. 4.04. Something well-nown, isn`t it? Yes, this horrible 404-page-not-found. And not surprising that today we’re celebrating The Webmaster Day. Congratulations, dear publishers! And here is some great examples of 404-page design for inspiration.