Remember how everyone talked about Google Chrome in-built ad blocker? At the time, the company made no official statements and left us waiting. And now we have some first-hand info. Google’s official representatives have shared how they are working in the direction. Google’s Senior Vice
Do you remember that “We messed up” open letter written to Advertisers by IAB from October 2015?
If you don’t have time and power to look through 213 beautiful slides by Marry Meeker, this post is just for you. So here’s the main points.
Let’s try to figure out all ins and outs of the fight between publishers and ad blocker and why everybody is screaming and yelling.
Income from digital ads is still the main source of publisher’s revenue. However ad blocking tools is the reason why publisher became extra preoccupied in 2015. Which became the reason of constant search of new approaches to lifetime valuable user experience.
Digital advertising shows every sign of attracting more and more dollars over the next few years.