Today is a very odd times for publishers: prints are still suffering and publishers with a big name are in constant competition with online-only upstarts. Moreover, digital world is changing every second, and it doesn’t matter how big you are or how long you are present on market, if you can’t adjust, you can’t survive.
If you are publishers here are some benefits you can gain with the automated auction of ad impressions.
Facebook, Apple and Google launching its own news aggregator platform. What is the price of the fast and clean reading experience?
The number of active smartphone users worldwide hit 2 billion in 2015, as a result content consumption is shifting from desktop to mobile devices.
The growth of mobile video consumption, new trends of online video metrics and a new focus on online streaming. What will it mean for us?Let’s dig a little bit deeper and look through these trends.
The adtech view is more about applying programmatic for digital ads. However, many buyers often have viewed these technologies as something they don’t need to think about, a publisher-facing technology that has no impact on their decision-making. Which is false approach.
We tried to summarize some of best practices of top publishers; tip can be useful and can help you to strengthen your reputation and bring something new and interesting to your visitors’ experience.
Analyst from Business Insider — BI Intelligence — published their report concerning 25 main trends in technology development. Admixer has highlighted those, which matter ad industry the most.
Let’s try to figure out all ins and outs of the fight between publishers and ad blocker and why everybody is screaming and yelling.
WAN-IFRA prepared in-depth research among digital executives around the world where they will focus their digital strategies this year to sum up insights into digital trends globally. We are publishing full list of results, direct speach below