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Innovative publishing by The New York Times

Today is a very odd times for publishers: prints are still suffering and publishers with a big name are in constant competition with online-only upstarts. Moreover, digital world is changing every second, and it doesn’t matter how big you are or how long you are present on market, if you can’t adjust, you can’t survive.

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2016 Global Programmatic Trends (with Infographic)

The adtech view is more about applying programmatic for digital ads. However, many buyers often have viewed these technologies as something they don’t need to think about, a publisher-facing technology that has no impact on their decision-making. Which is false approach.

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Short guide for becoming a better publisher

We tried to summarize some of best practices of top publishers; tip can be useful and can help you to strengthen your reputation and bring something new and interesting to your visitors’ experience.