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Publishers’ profitability plans: the need for a website redesign

We’re sure that noticed that most sites are in a constant search of an optimal interface and user experience to increase ads revenues. Content presentation, visual effects, design itself, informational structure, those things should be perfect for users or at least on its way to perfect.

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How to create a banner with a 8% CTR?

The main purpose of a banner is to catch user`s eye and attract his attention to go to the advertiser’s website. The case of Renault campaign reflects the approach to reaching high KPIs.

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What is an ad server?

You’ve heard a lot about, but does not know what exactly ad server does. What is adserving, why publisher should use one and what are the first steps to start with – read in our Q&A. 

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Report: Growing Trends in Media Consumption on Mobile

Recently Knight Foundation published a huge report based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news. We hightlighed the main figures and conclusions for you to focus on. 

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WEBIT Festival in Sofia: how it was

On April 19th and 20th Admixer attended one of the most famous web conference in Europe – WEBIT Festival in Sofia Tech Park, Bulgaria. WEBIT Festival 2016 is gathering some of the world`s top enterprise leaders, Europe’s top policy makers and the hottest startups and founders.

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Meet Admixer at WEBIT.FESTIVAL Europe

200+ global thought leaders, 5000+ attendees from Fortune 500 companies, Major Brands, Policy Makers, Most Innovative Founders, Scientists and Hottest Startups will be there. On April 19-20th we will be at Sofia, Bulgaria.

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Happy 4.04 (Webmaster Day)!

Today is April, 4th. 4.04. Something well-nown, isn`t it? Yes, this horrible 404-page-not-found. And not surprising that today we’re celebrating The Webmaster Day. Congratulations, dear publishers! And here is some great examples of 404-page design for inspiration.