Current market trends show that open ad exchanges are losing their positions. Analysts call them nonviable. Such statement is backed by a number of facts.
Prioritization of video sector has proven to be an inherent step in maximising the profits from advertising. There is no magic formula as to gaining the maximum. Yet there are the key areas one should focus on. And we are ready to present them.
Programmatic’s victory march goes on. This time, it’s all thanks to Programmatic Direct. The new link in the ad server chain allows for programmatic advertising to get even bigger revenue. And upcoming trends promise a continuing rise.
As we know, ad exchanges operate fully automatically. Due to the lack of human control, ad fraudsters are able to use non-human traffic activity for gaining profit. Ad fraud happens all over the world, yet in China the problem is particularly severe.
TBWA Worldwide’s global data director is known for combining logic and creativity in his work. Baker Lambert has launched a number of successful campaigns for such global brands, as Nissan, AirBNB, Twitter, Gatorade, Adidas and GoDaddy. As he states, most marketers focus on targeting and ROI, while missing out on using data as a tool to get the message across.
If you haven’t followed all international e-commerce trends through the year and want to catch on, we’re here to help. We’ve looked through the reliable sources and prepared the most informative research. Get a complete understanding on the current state of e-commerce with our list.
Ad tech firms excel once more. This time, they take leading positions among the fastest growing companies in the USA. And the figures are doubled.
At the end of the year, we decided, to sum up the predictions and forecasts for 2017 and to try to prepare ourselves for what is going to happen.
We’ve summarized common vendors’ feedbacks on their work with publishers.
Do you remember that “We messed up” open letter written to Advertisers by IAB from October 2015?