Category Archives: BUSINESS

chinese exchange

The State of Ad Fraud in China

As we know, ad exchanges operate fully automatically. Due to the lack of human control, ad fraudsters are able to use non-human traffic activity for gaining profit. Ad fraud happens all over the world, yet in China the problem is particularly severe.

using data

4 Ways to Use Data More Effectively from Baker Lambert

TBWA Worldwide’s global data director is known for combining logic and creativity in his work. Baker Lambert has launched a number of successful campaigns for such global brands, as Nissan, AirBNB, Twitter, Gatorade, Adidas and GoDaddy. As he states, most marketers focus on targeting and ROI, while missing out on using data as a tool to get the message across.

What is an ad server?

You’ve heard a lot about, but does not know what exactly ad server does. What is adserving, why publisher should use one and what are the first steps to start with – read in our Q&A.